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Why Proper Planning and Monitoring in Online Ads is Essential: A Case Study on 2 Cheap Cars

  • nuwanireshinie
  • Jul 2, 2024
  • 2 min read

Many small to medium businesses fall into the trap of setting up ads without proper follow-through. For instance, 2 Cheap Cars (2cheapcars.co.nz) runs a performance max ad promoting the Toyota Prius with a compelling $0 deposit finance offer. However, their landing page does not showcase the advertised cars, leading to confusion and wasted ad spending.

Key Points to Consider:

  1. Consistency: Ensure your landing page reflects the ad content. Disconnection between the ad and the landing page can lead to a poor user experience and lost sales.

  2. Tracking and Analytics: Regularly monitor ad performance and user behavior. Use tools like Google Analytics to track where your visitors are coming from, what they are doing on your site, and where they drop off.

  3. User Experience: A clear, intuitive layout should simplify the journey from ad click to conversion. Your landing page should also be easy to navigate and directly related to the ad's promise.

How to Plan a Proper Google Ad Campaign:

  1. Define Clear Objectives:

  • Determine what you want to achieve with your campaign. This could be driving traffic, increasing sales, or building brand awareness.

  1. Keyword Research:

  • Use tools like Google Keyword Planner to find relevant keywords for which your target audience is searching. Focus on short and long-tail keywords to capture a wide range of search intents.

  1. Ad Placement:

  • Choose where your ads will appear. Google Ads allows you to select specific websites, YouTube channels, and apps for your ads to display, ensuring they reach your desired audience.

  1. Target Audience:

  • Define your target audience based on demographics, interests, and behaviors. Google Ads offers advanced targeting options to help you reach the right people.

  1. Compelling Call to Action (CTA):

  • Craft a strong CTA that encourages users to take the desired action. This could be "Buy Now," "Sign Up Today," or "Get a Free Quote."

  1. Landing Page Optimization:

  • Ensure your landing page is optimized for conversions. It should be fast-loading, mobile-friendly, and have a clear path to conversion.

  1. Product and Service Alignment:

  • Make sure your ads accurately represent your products or services. Mismatched expectations can lead to high bounce rates and wasted ad spending.



 Investing in online ads without proper planning and monitoring can be costly. Ensure your landing pages are well-designed, relevant, and regularly updated to reflect your ad content. This not only maximizes your ad spend but also enhances user satisfaction and conversion rates.





 
 
 
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